Insensitive Posting Times

This is the first of many (average) ideas I’ve had stored in Trello that I’ll be adding to my Idea Bin blog category.

Elevator Pitch:

A website you could visit to confirm it is a safe time to promote a brand on social media.

The Problem:

When big natural disasters or acts of terror happen, it becomes really insensitive for brands to promote products or services. Even a happy-toned tweet can come across as insensitive.

Here are some examples of disasters in the past:

American Rifleman, a journal affiliated with the NRA, tweeted a pro-gun message as the mass shooting at a movie theatre in Aurora, Colorado, was unfolding. (source: Mashable)

American Rifleman, a journal affiliated with the NRA, tweeted a pro-gun message as the mass shooting at a movie theatre in Aurora, Colorado, was unfolding. (source: Mashable)

CelebBoutique, an online store, posted a promotional tweet with the Aurora hashtag to take advantage of a trending topic. (source: Mashable)

CelebBoutique, an online store, posted a promotional tweet with the Aurora hashtag to take advantage of a trending topic. (source: Mashable)

I’d like to add that any form of promotion I saw during the hours of the recent Bataclan attacks felt insensitive.

Idea integration

I can see this easily (UI wise) integrated into the Buffer sharing platform. How they get the status is a totally different conversation – it must be difficult.

Buffer Disaster Alert

Quick mock-up. Basically the alert can be dismissed quite easily.

Buffer would have to improve this by working on location targeting these warnings, so certain users don’t get notified of disasters not really related to them – as horrible as that sounds.

Idea Pros

  • Could save a brand from a social media disaster.

Idea Cons

  • This is a form of spreading fear, which I personal despise media doing. A clear opt-out option, or better opt-in option for this would be awesome.
  • What is the real difference between this and visiting the NYT home page.