A website you could visit to confirm it is a safe time to promote a brand on social media.
When big natural disasters or acts of terror happen, it becomes really insensitive for brands to promote products or services. Even a happy-toned tweet can come across as insensitive.
Here are some examples of disasters in the past:
I’d like to add that any form of promotion I saw during the hours of the recent Bataclan attacks felt insensitive.
I can see this easily (UI wise) integrated into the Buffer sharing platform. How they get the status is a totally different conversation – it must be difficult.
Buffer would have to improve this by working on location targeting these warnings, so certain users don’t get notified of disasters not really related to them – as horrible as that sounds.
- Could save a brand from a social media disaster.
- This is a form of spreading fear, which I personal despise media doing. A clear opt-out option, or better opt-in option for this would be awesome.
- What is the real difference between this and visiting the NYT home page.