Can a home page be a Landing Page?

Articles - Last updated 9 Sep 2021

Yes. If Airbnb decided to host a competition on a dedicated domain (eg. tripofalifetime.com) and the home page was the only webpage, this home page is the competition Landing Page.

Furthermore a dedicated domain Landing Page like this example is also know as a One Page website.

Fun fact: I have been collecting One Page website references since 2008.

Where things get a bit confusing – and Airbnb is a brilliant example – is when the Airbnb home page has the objective of someone successfully booking accommodation (and you can land here after their marketing efforts) it is also technically a Landing Page.

I’d even argue further, based on this top and centered search bar, the main objective of the Airbnb home page is for you to begin searching for accommodation.

Related FAQs:


If any of this (text, images or refs) didn’t make sense, please hit me up on Twitter or email - I’m here to help. Also let me know what Landing Page areas you are struggling with and I’ll try my best to point you in the right direction:)

Much love,
Rob

Twitter: @robhope
LinkedIn: @robhope
Email: hello@robhope.com