In this article I suggest a three-step method to help generate great Landing Page testimonials from your customers.
So what does a great testimonial look like?
The first was a fictitious lesson how we should try utilize testimonials to further highlight features & answer doubts:
This naturally kicked off a discussion if it’s ok to create fake testimonials in our Landing Pages?
The lesson demo unfortunately had little context but was intended to showcase what kind of testimonials to handpick out your collection.
“But what if all my testimonials are a bit meh?”
Here is my three-step method to generate a great customer testimonial:
Step 1: Request a detailed testimonial
The goal here is to receive a lot of text we can edit into a great testimonial.
Using this as a guideline, replacing [bracket content] with your own, your request to your customer could be as follows:
We hope you are enjoying your new [set of Riedel Beer Glasses]
If you are satisfied with them, we’d love to feature your testimonial on our website. The longer and more detailed the better. Aim for 50 words if you can.
As a thank you for your time, here is a [15% off] coupon for your next order: [KIMROCKS]
Shout if you need any more guidance on the testimonial.
If you are after a specific attribute for your Landing Page, add this paragraph just above the coupon:
We take a lot of pride in [our packaging] and it’s frequently asked question we get. So including anything about your [packaging experience] would be really helpful to others.
Step 2: Edit the testimonial, extracting highlights
Kim sent us 44 words:
What a delight! I am so glad I could finally experience their superb quality myself. Wow! I was also really impressed by the thoughtful-packaged box of such a sensitive item. Would absolutely order again. It has been a pleasurable experience. Thank you Riedel!!!
Taking into account the lesson from earlier, a great testimonial highlights features (the superb quality) and answers doubts (the glass breaking) so I’ve refined the testimonial down to this:
So glad I could finally experience their superb quality myself and was really impressed by the thoughtful packaging of such a delicate item.
Step 3: Confirm the testimonial edit with your customer
What an incredible testimonial [Kim] – thank you!
To accommodate our Landing Page design requirements I’ve extracted the best bits into a more condensed testimonial. Can you please confirm these edits and the image I’ve found on your social media are ok with you?
And that’s it!
Yup, a considerable amount of extra effort but worth it. A handful of brilliant testimonials relevant to your visitor (i.e potential customer) is how we can really strengthen our Landing Page.
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If any of this (text, images or refs) didn’t make sense, please hit me up on Twitter or email - I’m here to help. Also let me know what Landing Page areas you are struggling with and I’ll try my best to point you in the right direction:)