How to request the perfect Landing Page testimonial from a customer

Articles - Last updated 27 May 2020

In this article I suggest a three-step method to help generate great Landing Page testimonials from your customers.

So what does a great testimonial look like?

For a little context, to help promote my upcoming book I’m publishing 1 Landing Page “hot tip” for 100 days in a Twitter thread or email drip.

The first was a fictitious lesson how we should try utilize testimonials to further highlight features & answer doubts:


Landing Page Hot Tip #01


This naturally kicked off a discussion if it’s ok to create fake testimonials in our Landing Pages?

It’s not.

The lesson demo unfortunately had little context but was intended to showcase what kind of testimonials to handpick out your collection.

“But what if all my testimonials are a bit meh?”

Here is my three-step method to generate a great customer testimonial:

Step 1: Request a detailed testimonial

The goal here is to receive a lot of text we can edit into a great testimonial.

Using this as a guideline, replacing [bracket content] with your own, your request to your customer could be as follows:

If you are after a specific attribute for your Landing Page, add this paragraph just above the coupon:

Step 2: Edit the testimonial, extracting highlights

Kim sent us 44 words:

Taking into account the lesson from earlier, a great testimonial highlights features (the superb quality) and answers doubts (the glass breaking) so I’ve refined the testimonial down to this:

So glad I could finally experience their superb quality myself and was really impressed by the thoughtful packaging of such a delicate item.

Step 3: Confirm the testimonial edit with your customer

And that’s it!

Yup, a considerable amount of extra effort but worth it. A handful of brilliant testimonials relevant to your visitor (i.e potential customer) is how we can really strengthen our Landing Page.

Subscribe to my Landing Page Masterclass mailing list and get more articles like this leading up to the release.

If any of this (text, images or refs) didn’t make sense, please hit me up on Twitter or email - I’m here to help. Also let me know what Landing Page areas you are struggling with and I’ll try my best to point you in the right direction:)

Much love,

Twitter: @robhope
LinkedIn: @robhope