Feedback for Coffee Category

Feedback for Coffee is my new Landing Page critique series. Please drop me a Tweet or email with feedback on the length/depth/audio/slides/scrolling – it’s an experimental format I want to improve – much appreciated!


Feedback for Coffee – Episode 02

 

Want to be a part of the new series? Send Coffee!

Landing Page Takeaways

  1. Design within a defined grid layout
  2. Add testimonials from real people
  3. Highlight product or service features within testimonials
  4. Keep pricing tables clean and simple
  5. Are your pricing tables clearly displaying feature restrictions?
  6. Add FAQs below pricing tables
  7. Consider a sticky header with a CTA button visible at all times
  8. Mobile: fix those overflows yo!
  9. Mobile: reduce non-vital content taking vertical real estate
  10. Just shy of “A 5 star rating” is more convincing than a 5 star rating
  11. All page content should flow to a single conversion
  12. Split different services into different Landing Pages
  13. Intro copy should identify with a user problem
  14. Ad/Marketing campaign copy should match intro copy
  15. Does your Landing Page copy portray your potential customer will be looked after by real people?

Feedback for Coffee – Episode 01

 

Feedback for Coffee is my new Landing Page critique series. All websites reviewed are linked below including the takeaways.

Want to be a part of the new series? Send Coffee ☕️

Chapters

Landing Page Takeaways

  1. Set an objective before you start building your Landing Page
  2. Embed forms directly in your Landing Page
  3. Intro Landing Page copy should identify with a user problem
  4. Testimonials should highlight your service features
  5. Testimonials should answer potential user doubts
  6. Remove unfinished sections in your Landing Page
  7. Use error checking instead of disabling fields
  8. Spice up your Sign Up buttons
  9. Link to proactive Social Accounts to show progress
  10. Avoid specific dates within Launching Soon Landing Pages
  11. Don’t assume users will scroll the whole Landing Page
  12. Position your first CTA above the fold